Second Hand Store

Collective Shoes Grows Its Conversions by 91% with Shop2App

Sushant Mediratta is the Director of Operations at Collective Shoes, the fastest growing Fashion Brand in New Zealand & Australia. Sushant & his team at Collective Shoes launched a Mobile App for their store in 2 days. They used Shop2app's Integrated platform to drive their Ad campaigns and email campaigns to their mobile app and re-engage them with Push Notifications.

Industry: Fashion & Lifestyle

Location:

New Zealand & Australia

img1.png

104% 

30-day Retention Rate

Due to better engagement in-app, Collective's retention rate has more than doubled with Smart Push Notifications. 

81% 

Repeat Orders

Conversion to purchase from campaigns has increased by 81% with Re-targeting via Deep App Links. 

54% 

Mobile Revenue

In-app conversion rates are 91% higher, leading to a 54% increase in mobile revenue.

FAST ORGANIC GROWTH

Summary

Collective's approach to fast growth is attributed to a strong relationship with their customers. Customer Acquisition has moved from communicating with larger audiences to engaging with fans and using targeted ads, especially on Facebook on their mobile devices.

Screen Shot 2020-10-29 at 3.34.07 PM.png
PROBLEM

Maximize Mobile Conversions from Newsletters & Ads

Weekly Email Deals is one of the biggest drivers of revenue from New Customers for Collective Shoes. Previously, the links in these emails sent all users to the mobile web. Email Conversions from the mobile web were not as effective. The Collective Team wanted to create a fluid and seamless user journey from their subscribers’ inboxes into its mobile app.

In terms of business value, Collective wanted to drive newsletter subscribers to the app because, statistically, app users spend 18 times more than mobile web users. Collective’s challenge was to utilize the email channel to drive more app engagement — and significantly increase mobile orders.

SOLUTION

Why a mobile app for Fashion Store built on Shopify matters

Prior to using Shop2App, the Collective team used a structured approach to marketing, which included a lot of email outreach, both on desktop, and mobile. To move the dial, Sushant and the team at the Collective realized they were leaving money on the table, by not converting the Mobile traffic that was surging every month.

What better way to engage customers, than getting a Mobile App for their store, a channel where customers are already spending a sixth of their time?

Shop2App platform allows Collective Shoes to improve conversions by employing: 

1. Push Notifications using One Signal. 

2. Universal Mobile Links using Branch.io

3. Email Automation using Omnisend 

Push notifications & Universal Mobile Links have enabled us to communicate with our customers more effectively. The mobile app has been a great addition to our online store.

sush.png

Sushant Mediratta

Co-Founder, Collective Shoes

HOW IT WORKS

Improved Repeat Orders from Newsletters in Email Marketing Strategy for Mobile App

When a subscriber clicks a link in its newsletter, they are deep-linked directly to the individual fashion items within the app instead of being redirected to the mobile web. This improvement has had an immediate positive effect on the order conversions.

With Shop2App Universal Mobile App Links, Collective now has a seamless email-to-app experience and complete visibility into the full customer journey. So far, they’ve been able to increase the email click to app open rate to 28.4% — and drive a 210% increase in revenue from email marketing. Plus, Collective, can now visualize the overall down-funnel performance of each email campaign to continuously optimize.

Armed with these new insights, they were surprised to learn emails bring Collective Shoes stable organic new installs daily.

Newsletters Universal links

Increase Lifetime Value from Push Notifications

Shop2App's Smart Push Notifications have enabled Collective Shoes to increase retention and reduce churn. Recency and frequency of communications from an app encouraged customers to re-engage and ultimately convert.

Prioritizing User Re-Targeting to increase LTV

Re-engaging most loyal customers and driving them seamlessly back to the app through smart banners, email campaigns, and retargeting ads have helped Collective Shoes boost the user retention portion of the LTV formula.Shop2App allowed Collective shoes to drive traffic from other channels like Facebook Ads, Google Ads, directly to their mobile app, and remove unnecessary steps from the user’s journey to conversion.

Deep+Push.png

Reduced Cart Abandonment with Smart Push on Mobile Devices

Collective team found that, for every $1000 they made, they were losing about $2200 in abandoned carts.

The team had a strong email strategy built on Omnisend to recover carts. Shop2App's Smart Push allowed them to seamlessly combine their Email Strategy with Push Notifications.

With automated Abandoned Cart Push on their customers, Collective was able to bring a large number of shoppers to complete purchases. 

Across all re-engagement campaigns, Collective Shoes saw 133% higher conversion to purchase, largely due to the app users influenced by marketing campaigns who were deep linked to the correct page.

Upgrade your Store with a Mobile app