How to create a Mobile App for your Shopify Store
Written by Ankit Minocha
Featuring Techniques used by Airbnb, Collective, Starbucks and more.
First, do you really need to Convert your Shopify Store to a Mobile App?
Marketers know that smartphones changed the game. It’s been years since mobile overtook desktop usage, and that gap is only getting bigger. Now mobile isn’t just a device — it’s a mentality.
Today’s brands have to understand how to grow a business in the mobile-first era. And that means answering questions such as:
What’s driving mobile business growth?
How is the industry evolving?
And most importantly, how can you apply the latest data to inform your mobile growth strategies?
Shop2App enables brands to create a mobile app for shopify store by providing the following
1. Install Push Notifications for your Shopify Store
In on the ongoing battle to keep users engaged in a high competition, high-stakes marketplace, push notifications can play a key role. They can also, however, be problematic if used thoughtlessly. Indeed, too many pushes can even cause users to uninstall an app entirely.
Shop2App enables shopify stores to easily enable Push Notifications by using a no code app builder. Click here to get in touch.
Types of Push Notifications you can send for your Shopify Store on a Mobile App
Announcing Discounts and Sales on your Products
One of the most popular campaigns sent using push notifications is a Flash Sale promotion. Send notifications about your flash sale to make subscribers act fast and grab your discounts instantly. A Flash Sale campaign is best suited for time-bound sales, like during Black Friday weekend.
Launching a new product comes with a dozen ideas to market it. Use push notifications to send crisp and catchy promotional messages about your new product.
Just like the marketing emails you send from your favorite Email Marketing tool, about your popular and featured products, craft push notifications that highlight particular products to reach your subscribers and increase their sales directly. Make sure to segment the audience based on buying patterns, demographics, and more. Phrase your copy like an advertisement. Describe the product using bold, catchy words and talk about what makes it special.
Use Shop2App Audience Segmentation to share with the right audience. If you are using Klaviyo, Omnisend or Privy, this is super easy to use.
According to McKinsey, existing customers stand a better chance of converting than a new one. Tap into this benefit by building segments that consist of customers who have purchased from your store at least once and send them exclusive promotions that encourage them to revisit your store. Shop2App makes this super simple by integrating audience segmentation and automations from Klaviyo, Omnisend, Privy and many more.
Sending Discount Promotions and FOMO deals to this segment if audience is a powerful way to successfully turn a non-purchaser to a Paying Customer.
Back in Stock
You may find that your store gets numerous requests for certain popular products. So, sending push campaigns about just that products is a great way to increase subscribers’ interest.
Product Advise / Hacks
Use bite-sized content from your blog and reuse it in your push campaign to give subscribers more value about your product to your most loyal customers. Use Shop2App Universal Links in Newsletters and increase CTR by 21%.
Enhance Social Proof by sharing Product Review Snippets in Push Notification
Prove your trustworthiness by sending push-notifications with a review left by your customer. These notifications show how your product has helped customers and inspire subscribers to buy from you.
Social Media Engagement
Boost customer engagement on social media by sharing your posts as push notifications. This also allows you to send your existing content to a different set of audience. Identify your well-performing posts and share those as push notifications. Use Shop2App Audience Segmentation to share with the right audience. If you are using Klaviyo, Omnisend or Privy, this is super easy to use.
Abandoned Cart Notifications
Shopping cart complexity and duration are two other critical factors that determine the likelihood of someone completing a purchase.
The Baymard Institute found that having too long or too complicated of a checkout process is the reason why over a quarter (26 percent) of shoppers abandon.
Geo Fencing Based Notifications for stores with Offline Presence
Geo push messages show 2.5X higher open rates than regular push. Additionally, you can analyze data on physical locations, giving you access to insights and geotargeting capabilities that have never before been available.
2. Install Customer Reviews on your Mobile App for Shopify Store
If you are using Shopify, chances are, that you are already using of the apps like Bazaarvoice, Reevoo, Yotpo, and Rating Widget. Most will work with all e-commerce platforms and some are free, so it shouldn’t break the bank setting this up. It’s a great way to build up reliable reviews for products without having to contact customers individually.
Shop2App's Integrated Mobile Review Offering enables the brands to extend their provides a native integration for Stamped.io, Judge.me, Yotpo and Smile. Connect your shopify store and enable these integrations to get started.
Best Practices to Manage Customer Reviews for your Shopify Store
Follow up with buyers
Consider sending an email and a Push Notification to customers shortly after the customer's purchasing journey. You're most likely to get a review when the purchase is still top of mind. Remove as much friction as possible between your request and their ability to submit a review. Check out Shop2App app partner Klaviyo and Omnisend to automate this process of sending emails and Push Notifications, making it easy for you and making it simpler for your customers.
Ask the right questions
What is your target audience most excited about? What are their most important concerns when making a purchase? What are the pain points in your industry? Aligning with these questions will help you get meaningful and relevant testimonials. As a brand, you need to understand the type of results you want before you reach out to your customers.
Celebrate Positive Reviews with the customers
If you notice an outstanding review on Google Shopping or a pretty tagged pic on Instagram, say thanks!
Cherish Negative Reviews and acknowledge the customers
Respond to negative reviews, especially if you think the reviewer is justified in their criticism or other customers have complained about the same issue. Take this opportunity to learn from your clients and improve your business.
Run a contest
Contests are a powerful way to market your business with a little help from your current customers. Ask customers to add a hashtag on Instagram or post a quick note on your Facebook page.
Reward those who review
Incentivize customers with a reward coupon for just writing a review. This is especially useful when done in Post Purchase Email and Push Notification flow.
For example, you could provide every client who gives you a review a 10% off coupon. And you don’t even need to let them know this is coming their way. The surprise factor will add an extra bit of “wow” to their experience.
Include the customer’s name and picture when you post the testimonial
Acknowledging your customers is an excellent way to appreciate your customers, and it also adds a level of credibility to their review. Consider adding the review source, like Yelp, to encourage other customers to send in their own feedback.
3. Install Customer Loyalty on Mobile App for your Shopify Store
Starting a customer loyalty program depends largely on how well you understand your customers and what will motivate them to return to your shop. Once you get the basics down, then using a loyalty rewards app can help take care of the technical details.
How to make a successful customer loyalty program in your shopify mobile app
One of the most vital elements to motivate customers to join a loyalty program is to give customers detailed information about their benefits.
Starbucks is doing well with this strategy. They inform their customers about how they can earn rewards and redeem them via the app and the landing page on their website.
What makes their program so great?
Outstanding Mobile Experience
Starbuck’s app makes their loyalty program more interactive and more effective. It is easy to see how many “stars” (points) you currently have, as well as make payments or even find a Starbucks location. Shop2app native mobile app builder for shopify helps you provide a world class user experience for your ecommerce store.
Rewarding for Grocery Products
Starbucks was able to expand the scope of its loyalty program by introducing points for purchases outside of their retail locations. Starbucks sells many products outside of their retail locations, including: coffee beans, tea, K Cups, and ready to enjoy drinks.
Exclusive Gold Card
When a member of the Starbucks program gets 30 Stars in a 12 month period they achieve “Gold Level” status. This comes with some great perks including: free refills on ice or brewed coffee, free refills on tea, free food and drink offers, and most importantly the personalized gold card.
To increase engagement, Starbucks shows the current points balance of customers on their account at the website or on the app. Clients can then decide how many rewards they want to spend or accumulate to get a higher value. Starbucks creates various offers and redemption options:
25 stars to get an expresso shot, dairy substitute, or additional favor
50 stars to have brewed hot coffee, hot tea, or bakery items
150 stars will bring a handcrafted drink, hot breakfast, or parfait.
200 stars, you will receive lunch sandwiches, a protein box, or salad
To make loyal customers feel more delighted and surprised, Starbucks often announces seasonal promotions or new products to its members first.
Shop2App partnered with Smile.io to bring Starbucks like Loyalty Programs to small business owners without hitting a bank.
4. How to enable Search for your Mobile App on Shopify Store
App Search is how you enable them to tailor the experience to their needs, so they can access the right content for them, and engage with your company.
71% of people prefer searching through voice than searching by keyboard. Shop2App provides an integration with Algolia that helps you go where search is headed, with query understanding, personalization, and search relevance. Implement easily on mobile, and voice-first.
How to enable Customer Support for your Mobile App
Companies with a customer experience mindset drive revenue 4-8% higher than the rest of their industries.
Two-thirds of companies compete on customer experience, up from just 36% in 2010.
Companies that lead in customer experience outperform laggards by nearly 80%.
84% of companies that work to improve their customer experience report an increase in their revenue.