With Apple tightening Privacy laws and restricting Facebook of the privileges, the notion of Owning the Customer Data for Brands becomes even more paramount.
Marketing for Shopify Brands in 2021 amidst Apple IDFA
With a powerful eco-system of developers and marketing apps for Shopify, the merchants have an opportunity to provide the best customer experience.
Channels that enable you to Own Your Customer
Brands that own the Customer Data are able to build a deeper connection with their customers with a personalized communication.
1. Email Marketing
If you are reading this, likely, you are already sending emails to build and retain your audience. If not, you’re missing out on a major opportunity to convert them to buyers.
Email can be used to sell by sending offers to users who abandoned shopping carts or haven’t purchased in a while. Or they can be used in a more indirect way to remind people that you exist and are still relevant with newsletters and helpful tips. And are you ready for the best part? Email marketing is inexpensive, which makes it easy to experience an impressive ROI!
Email Automations you need to grow your Shopify Store
Welcome Series Email
Browse Abandoned Automation
Abandoned Cart Automation
Thank you Email
Educating about your Products
Product Review Automation
Cross-Sell and Up-Sell Automation
Back in Stock Automation
Best tools to achieve this: Klaviyo Omnisend
2. Live Shopping
Video is increasingly impacting ecommerce. Consumers use it for purchase decisions, Influencers for live-stream product endorsements, and brands deploy video for engagement and product offerings.
There are live-streaming tools, video campaigns with synced product carousels, influencer networks to help sell products, and in-video purchase options. Several of these apps target younger consumers. Some of them:
3. Shop Quiz
If 2020 was the breakthrough year for SMS for Shopping. 2021 is going to be about Shop Quizzes. Quizzes for e-commerce merchants allow the brands to learn more about their customers.
Brands can then create these buyer profiles, and connect them with their email service provider to send targeted offers and recommendations.
Quizzes have proven to be a non-obtrusive and much-personalized way of connecting customers with Brands.
4. Convert your Shopify store to app
Marketers know that smartphones changed the game. It’s been years since mobile overtook desktop usage, and that gap is only getting bigger. Now mobile isn’t just a device — it’s a mentality.
Today’s brands have to understand how to grow a business in the mobile-first era. And that means answering questions such as:
What’s driving mobile business growth?
How is the industry evolving?
And most importantly, how can you apply the latest data to inform your mobile growth strategies?
5. Live Chat
As more shoppers move online, the importance of ecommerce customer support grows. Think about it, if you need help with something you bought online and the seller doesn’t respond, you’re in trouble. There’s nowhere else to turn; nobody else to contact.
The rise of ecommerce has increased buyer expectations. Most customers anticipate access to speedy, polite and helpful ecommerce customer service through a range of channels, from social media to email. But this is also something they are willing to pay for.
According to a report from PwC, 73% of consumers said customer experience influences what they buy – and 42% are happy to pay more for a friendly, welcoming experience. So perfecting your e-commerce customer service can translate into more conversions for your business.
Gorgias is by far the best e-commerce help-desk available that enables you to build campaigns to serve customers better.
Messaging has matured beyond a simple text. New technology in business messaging, such as Rich Communication Services (RCS), promises a rich, interactive experience that customers love.
SMS is for marketing. You can advertise your products or services and be confident in the knowledge that customers will receive and view your message. Mobile phones are experiencing phenomenal usage rates and their five billion users are rarely without their devices. Checking our phones is increasingly the first and last thing we do each day.
The open rate for SMS of 98 percent beats email, with an industry average of 22 percent. Successful SMS campaigns elicit eight times the response rate of email, and a 23 percent conversion rate.
Businesses can invite customers to sales events, special VIP nights or, participate
in loyalty programs. SMS can be part of your omnichannel strategy with emails followed
up by an SMS reminder or an SMS message with links to further information.
Many customers require multiple points of contact before converting from a prospect to a
customer. SMS gives you an alternate and high-performing channel for contacting customers.
Some specific use-cases you can use SMS in your Shopify Marketing Campaign:
Provide links in text messages for interested consumers to act upon
Promote websites via SMS marketing practices
Remind consumers of their existing wish lists
Advise consumers when wish list items are running out or on sale
Confirm online orders
Advise changes to order status
Send a text message to online shoppers to collect their merchandise in-store
Encourage happy customers to leave reviews on social media or online
Send SMS to service personnel to direct them to jobs
Advise customers of pending service arrival or deliveries
Send payment reminders
Advise order cancellations for non-payment
Thank customers for their patronage
Encourage customer feedback
If you are using Omnisend & Klaviyo for Email, they do a stellar job with SMS too.
Clubhouse is a live audio app that allows people to listen to or actively participate in live discussions. Nothing is recorded. When the room ends, that conversation is gone forever.
It’s like a never-ending conference covering eclectic topics. You just enter a room and start listening.
Why Clubhouse matters for your brand?
Clubhouse presents opportunities to share your brand story or your founding story, connect with customers, get product feedback and even run impromptu focus groups.
If you’re an eCommerce Brand Owner, this presents a powerful opportunity to establish yourself as a Go-To resource for certain types of information. It is especially true for brands that offers products that need little to more education on why the product is important.
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