Collective's approach to fast growth is attributed to a strong relationship with their customers. Customer Acquisition has moved from communicating with larger audiences to engaging with fans and using targeted ads, especially on Facebook on their mobile devices.
Prior to using Shop2App, the Collective team used a structured approach to marketing, which included a lot of email outreach, both on desktop, and mobile. To move the dial, Sushant and the team at the Collective realized they were leaving money on the table, by not converting the Mobile traffic that was surging every month.
Sushant Mediratta is the Director of Operations at Collective Shoes, the fastest growing Fashion Brand in New Zealand & Australia. Sushant & his team at Collective Shoes launched a Mobile App for their store in 2 days. They used Shop2app's Integrated platform to drive their Ad campaigns and email campaigns to their mobile app and re-engage them with Push Notifications.
When a subscriber clicks a link in its newsletter, they are deep-linked directly to the individual fashion items within the app instead of being redirected to the mobile web. This improvement has had an immediate positive effect on the order conversions.
With Shop2App Universal Mobile App Links, Collective now has a seamless email-to-app experience and complete visibility into the full customer journey. So far, they’ve been able to increase the email click to app open rate to 28.4% — and drive a 210% increase in revenue from email marketing. Plus, Collective, can now visualize the overall down-funnel performance of each email campaign to continuously optimize.
Armed with these new insights, they were surprised to learn emails bring Collective Shoes stable organic new installs daily.
Shop2App's Smart Push Notifications have enabled Collective Shoes to increase retention and reduce churn. Recency and frequency of communications from an app encouraged customers to re-engage and ultimately convert.
Re-engaging most loyal customers and driving them seamlessly back to the app through smart banners, email campaigns, and retargeting ads have helped Collective Shoes boost the user retention portion of the LTV formula.Shop2App allowed Collective shoes to drive traffic from other channels like Facebook Ads, Google Ads, directly to their mobile app, and remove unnecessary steps from the user’s journey to conversion.
Collective team found that, for every $1000 they made, they were losing about $2200 in abandoned carts.
The team had a strong email strategy built on Omnisend to recover carts. Shop2App's Smart Push allowed them to seamlessly combine their Email Strategy with Push Notifications.
With automated Abandoned Cart Push on their customers, Collective was able to bring a large number of shoppers to complete purchases.
Across all re-engagement campaigns, Collective Shoes saw 133% higher conversion to purchase, largely due to the app users influenced by marketing campaigns who were deep linked to the correct page.
What better way to engage customers, than getting a Mobile App for their store, a channel where customers are already spending a sixth of their time?