Bully Max gave thousands of pet-owners an amazing subscriber experience with a Recharge powered mobile app.

Bully Max, a specialty dog food brand, using Recharge subscriptions, chose Shop2App to build a mobile app that gave thousands of pet owners an amazing subscriber experience.

Bully Max = A multi-million dollar pet food brand

Bully Max sells pet food to meet the unique nutritional needs of bully breeds. Each Bully Max recipe is formulated with nutrient-rich ingredients to support the muscle, growth and overall health of dogs. 

Read more about their story and adoption initiatives for bull dogs & puppies here.


Bully Max had been testing a lot of mobile app builders for their Shopify store.

After using all the builders, they found Shop2App to be the best and most compatible with their subscription heavy business which was powered by Recharge.


Bully Max wanted offer a personalized shopping experience to their most loyal customers

Fast Shopping

With a mobile app, Bully Max intended to reduce friction to enable better reordering for its subscribers.


With Push Notifications, Bully Max wanted its subscribers to be aware of all the latest brand developments.

5 Reasons why Shop2App proved so powerful for a subscription-heavy brand like Bully Max

Pet owners are sticky with their pet food choice. Some owners don’t change their pet food for years. Subscriptions make the most sense for pet food businesses.

Here’s how subscription-friendly mobile app did wonders for Bully Max:

1. Cutting support tickets with a self-serving subscriber portal

Bully Max’s portal was highly intuitive. It made managing subscriptions a charm.With the portal, Bully Max’s subscribers could:

👉 1-Click Skip, Pause, Delay, Reschedule, Merge, Cancel Subscriptions 
👉 1-Click Swap Products, Update Address, Change Frequency, Add Discounts 

🎯 Reduced support tickets and happy subscribers!

2. 1-click adding of products to upcoming subscription order

Many times pet owners need to add something special for their pet to an upcoming auto-ship order.

We enabled this push notification flow for Bully Max’s subscribers to increase cart AOV.

Push Notifications + Deep Links = Reduced Friction

These flows have been set up on email for Bully Max’s subscribers using Klaviyo. All our team had to do was enable them as push notifications for the app.

Tapping on the push notification directly opens Add to Order Screen.

3. Swapping products in seconds when puppy became a doggo

Puppies don’t remain a puppy for long. Dog’s grow up fast and their nutrition needs change even faster.

To update an ongoing subscription might feel like a task, but we made sure that Bully Max’s app users could swap their product in seconds using a quick notification.

4. Reducing subscriber churn with smart cancellation flows

It hurts when a subscriber cancels their order. What hurts even more is not knowing why.

A great cancellation flow helps you reduce churn by asking your subscribers why they’re canceling.It also suggests alternative options like Changing Shipment Date in case they have too much quantity and want to delay an upcoming order.

5. Increasing subscribers with high conversion subscription widget

We replicated Bully Max’s subscription widget from their webstore to the app. It was crisp and detailed.

The subscription widget had a discount to nudge customers to subscriber, moreover the checkout cart also showed the delivery frequency - say every 40 days.

6. Superfast conversions with 1-Click ShopPay Checkout

Pet owners could use Shop Pay’s 1-Click Checkout for all their one-time purchases and subscriptions.

This was made possible with Shop2App’s deep integration with Native Recharge Checkout.

Bonus Feature: 
Bully Max Quiz

Shop2app customized a Shop Quiz on Bully Max’s app that recommended app users a specific pet food. 

Owners could subscribe to the recommended product it in seconds.

Moreover the details fed in by the user got updated in Klaviyo, and could be used later to send them highly personalized notifications.

Recharge + Shop2App = Boosting subscriber loyalty with a powerful mobile app

Bully Max’s chose Shop2App as it offered a seamless mobile app builder that helped them:

✔️ Delight subscribers
✔️ Personalize shopping 
✔️ Convert faster 

We love Recharge and we love subscriptions 🤟

That’s why we built this deep integration to empower pet food brands.


You can also boost your LTV using Subscriptions + Mobile App in just a few months.

Book a call with our mobile building expert or checkout our pricing here.

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Frequently Asked Questions

How much time does it take to launch the app?

Shop2app can be set up in no time. It will take 1 - 5 hours to set up the preview app.

From there it will take a few days to 2 weeks to get approved in the Google/Apple stores and have your mobile app available for download by your customers.

Can my Shopify Plus Store be converted to an Android and iOS app?

Yes Shop2app does exactly that! It converts your Shopify Plus Store into an easy-to-use & customer friendly mobile app!

Are the mobile app and Shopify store interconnected?

Yes! Your app will always be in real-time sync with your Shopify store. Products, collections, pricing, inventory & discounts are all updated in real time.

Do you help in designing the mobile app for my shopify store?

Sure thing! Our team will help you end-to-end in designing the app and launching it to both the App Store and Google Play Store with all your latest products and discounts!

Would I need a developer for setting up the app?

Nope! Our team will help you set it all up. You don’t need a developer at all to begin with. However if you do require some customizations, our team is happy to help with the process

Will my existing push notifications remain the same with Shop2App?

Yes, your push notifications will continue to work seamlessly with Shop2App, ensuring your communication with customers remains uninterrupted.

How does Shop2App handle pricing compared to Tapcart?

Shop2App offers fair and transparent pricing with no unexpected price hikes. You'll know exactly what you're paying for.

Can Shop2App integrate with other Shopify Apps?

Yes, Shop2App seamlessly integrates with Shopify Apps like Klaviyo, Recharge, Yotpo and several others.