News & Articles

Ecommerce Research Hub

Find out what’s new with Shop2app. Read on the latest press releases & announcements, news articles and insights to learn all that we’re innovating in the field of eCommerce.

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A Guide to Crafting Product Detail Pages that Convert

A PDP is like an online version of the product packaging. It gives you all the information you need to know about a product. It includes high-quality images, detailed descriptions, product options, prices and availability, and even customer reviews and ratings. Product detail pages for Shopify stores especially are like the heartbeat of their businesses. They are the first impression and the key to turning their browsers into buyers.

9
 min read

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20+ Expert Tips for Scaling Your Cannabis Business

The cannabis industry is the hot new market that's got everyone talking, and for good reason. With a growing number of states and countries legalizing the herb, the potential for growth in this industry is sky-high.

6
 min read

A Guide to Crafting Product Detail Pages that Convert

A PDP is like an online version of the product packaging. It gives you all the information you need to know about a product. It includes high-quality images, detailed descriptions, product options, prices and availability, and even customer reviews and ratings. Product detail pages for Shopify stores especially are like the heartbeat of their businesses. They are the first impression and the key to turning their browsers into buyers.

9
 min read

E-Commerce Trends 2023 – 14 Proven Tips and Tricks to Help Shopify Brands Maximize Growth

This article will go through some upcoming trends that Shopify stores can refer to, in order to stay ahead in the e-Commerce game.

Press
12
 min read

How To Increase Your Grocery Store Sales in 2023?

Considering the ruthless competition of today, managing a grocery store business has become a herculean task. In order to increase grocery store sales, you must provide the client with an experience they will remember and share with others. This will guarantee recurring sales and generate referrals for new consumers. To offer them an experience that they will remember, make sure you put these 13 tips at work and see the difference in your sales.

Growth
12
 min read

10 push notifications to send to improve retention for your brand

Shop2App empowers the shopify stores to easily enable Push Notifications by using a no code app builder.

Marketing
9
 min read

10 Ways To Retain Black Friday Customers With Outstanding Post-Purchase Experience

In this article, we'll break down what is post-purchase experience and what can you do to ace your post-purchase communication. Oh, and let your customers come back for more!

8
 min read

Tips to prepare your shopify store for BFCM (Black Friday & Cyber Monday)

Black Friday is the perfect time to run sales. Customers are already in a spending mood, so they're more likely to take advantage of holiday discounts. Plus, running sales on Black Friday can help draw attention to your eCommerce store. If you advertise your sales in advance, you will be able to reach a large number of potential buyers.

10
 min read

15 Hacks To Succeed In The Food Delivery Business

To be successful in the online food delivery business, cooking and serving yummy food is not enough. You're going to require a strong grasp of how to use various platforms to your advantage, business abilities, and a lot more. We have prepared a checklist for the growth of your kitchen/restaurant so that you don’t drive your focus away from cooking delicious meals.

12
 min read

12 Powerful Ways To Grow Your Bakery Business

We have got some effective growth hacks for your bakery business plan so that you could enjoy the bloom of your bakery without a lot of planning. Here’s a checklist that can help you in running a successful bakery business.

Growth
8
 min read

14 Effective Tips For The Growth Of Your Flower Business

As a florist, your floral products need to be cleverly marketed. If your floral business isn't growing quickly, a marketing plan created just for it can solve your difficulties. But only intelligent marketing techniques will help you do that. Worry not as we’ve got you covered. Here are 14 tips to keep you running ahead of the competition in the florist market.

12
 min read

100+ email ideas to retain your lost customers

Losing customers can be rough. You put in all that time in reaching out to them and converting them into buyers. People who buy from you may be interested in your emails at first.

Marketing
7
 min read

Why should you turn your e-commerce store on Shopify to mobile app using Shop2App?

The advancement of mobile devices and app development technologies has changed the scenario of expanding business. Irrespective of where you stand on your entrepreneurial journey, these days, every big, medium, and small-sized business is converting its store on Shopify to mobile app so that they can be ahead of the game.

Growth
12
 min read

Why Does The E-commerce Sector Need Mobile Apps?

The advancement of mobile devices and app development technologies has changed the scenario of expanding business. Irrespective of where you stand on your entrepreneurial journey, these days, every big, medium, and small-sized business needs to have a dedicated mobile app to be ahead of the game.

Growth
7
 min read

Thomas Runway

Learn how Thomas Runway used a Shopify mobile app to flash sell their hot-selling fashion clothing in minutes!

Case Studies
3
 min read

Mum's Whole Food

Learn how Mum’s Whole Food - a family-owned supermarket brand built a loyal customer base using its own Shopify mobile app!

Case Studies
4
 min read

Raw Dog Food and Co

Raw Dog Food & Compay is a wholesale direct-to-consumer brand that brings raw meat to its customers at the lowest prices. They swear by their company statement “Friends don’t let Friends Feed Kibble” and source the most high quality, preservative free dog meat to their customers.

Case Studies
3
 min read

Matcha.com

Within just 2 days the business saw an increase in client engagement. The app not only helped Matcha’s customers manage their subscriptions with ease, it also gave them easy access to recipes and health tips to ensure a healthy living.

Case Studies
7
 min read

Collective Shoes

Collective's approach to fast growth is attributed to a strong relationship with their customers. Customer Acquisition has moved from communicating with larger audiences to engaging with fans and using targeted ads, especially on Facebook on their mobile devices.

Case Studies
7
 min read

Zilla Meals

Zilla Meals is a family owned meal delivery chain that believes in a world where time is of the essence. Instead of letting people spend hours in the kitchen, cooking, measuring and clearing stuff, Zilla Meals gets their daily nutritional needs delivered to people across the United States fast.

Case Studies
5
 min read

Shop2app partners with Zapiet to empower Local Businesses with a Mobile App

We’re proud to announce that Shop2app has teamed up with Zapiet to deliver an elegant Mobile App for Cafes, Grocery Stores, Salad Bars and other local businesses .

Press
4
 min read

Ultimate Guide to Local SEO for Shopify

Local SEO can prove to be your best resource for growing your business exponentially. However, to do that, you first need to understand what it is and the factors that affect and improve it. This blog has covered everything you need to know about local SEO and the steps you can use to bring it into practice. So, keep reading!

Growth
13
 min read

7 ways to turn your existing customers into brand ambassadors [includes latest trends]

User-generated content is just a step further in that context. This is a way by which you can get your users to do the advertising for your products and help you sell them. It can act as a vital element in user engagement, brand loyalty, and awareness. 

Growth
6
 min read

8 New Channels for Shopify Merchants to Acquire New Customers

With Apple tightening Privacy laws and restricting Facebook of the privileges, the notion of Owning the Customer Data for Brands becomes even more paramount.

Growth
4
 min read

An Ultimate Guide to build Subscription Business for Shopify

Learn all about Subscription for eCommerce and why it might be right for your business

Subscriptions
12
 min read

Implementing Local Delivery for your Business: A Complete Guide on Boosting Sales for Shopify Stores

Local delivery acts as the fulcrum between the customer and the product you’re trying to sell. It gives customers the freedom of shopping from the comfort of their homes while retaining the excitement of in-store shopping.

Growth
8
 min read

What is User-generated content, and how does it help in retaining customers?

User-generated content is content created around a product from a customer. It acts as a testimonial and a marketing medium, increasing brand loyalty and awareness. UGC marketing mainly works on the idea of a more engaging shopping experience. The more you engage, the more you can retain. 

Marketing
10
 min read

 7 ways a mobile app helps improving Customer Retention

To survive as a long-term business, you should have a strong customer retention strategy to utilize your mobile app fully. This article will discuss customer retention and share some pro ways to improve it using a mobile app.

Growth
10
 min read

Brands that leveraged UGC like a pro

People are more likely to believe a person who has used a product and then reviewed it rather than believing the advertisements from the brand.

Marketing
8
 min read
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