Have you ever struggled to find a pair of safety glasses that were both functional and stylish?
Well, you're not alone. In fact, the frustration of not being able to find decent safety glasses inspired one innovator to come up with a revolutionary idea. That very innovator founded Safestyle Eyewear in 2017 and invented the world's first casual-style safety glasses certified to Australian Standards. Today, Safestyle Eyewear is a popular eyewear brand in Australia and one of the major producers of stylish safety glasses.
In an effort to enhance their customer experience, Safestyle Eyewear decided to launch a mobile app that would provide their customers with a spectacle-acular experience. They deployed a no-code mobile app for their store by partnering up with Shop2app. The app was designed to offer customers a convenient way to shop for safe yet stylish eyewear products.
And the results? Eye-catching, to say the least! Within the first 3 months of the app's launch, over 50% of customers downloaded it, with the app exclusive product drops being the major revenue driver, Safestyle Eyewear saw a 30% increase in online sales and over 20% of customers made a purchase after finding an exclusive in-app product.
The company understood early on that in the world of eyewear, it's all about newness and exclusivity.
So Safestyle Eyewear began dropping new and unique products on its app like hot potatoes. These exclusive releases create a sense of excitement and urgency among consumers, as they know that the products will only be available for a limited time. These app-exclusive product drops increased their sales and also helped to establish brand loyalty.
The search bar right on top and triple layer filters of the app work together to help buyers find the perfect pair quickly and easily. The search bar allows buyers to enter specific keywords to narrow down their search results, while the triple-layer filters enable buyers to refine their search based on various factors such as price range, frame shape, lens type, and material.
Together, these features make it convenient for buyers to find the right eyewear product that meets their specific needs and preferences. Using the express checkouts of the app, customers are also able to zip through the checkout process with lightning speed, leading to an increase in repeat sales by 25%.
Furthermore, the app has opened up a direct line of communication with their customers allowing them to provide tailored recommendations and promotions that really speak to their customers' interests & preferences. And to take things up a notch, they are actively using Shop2app’s Klaviyo integration to send personalized push notifications sent straight to their customers' mobile phones in sync with the emails sent on their email IDs.
In the e-commerce industry, push notifications are great for gently nudging customers to make irresistible purchases. The notifications have impacted significantly on their bottom line. With these engaging and timely notifications – no wonder Safestyle Eyewear makes it difficult for customers to say no.
To sum it up, Safestyle Eyewear's decision to deploy a mobile app was a clear-sighted move that paid off much beyond expectations. The app enabled customers to place orders and track their purchases on the go leading to a more efficient and satisfying customer experience.
Moreover, the data collected from the app provided valuable insights into customer behavior and preferences, giving Safestyle Eyewear a clearer vision of how to tailor their products and services to meet customer needs. The increase in sales post the exclusive product drops is a testament to the app’s success.
It's clear that Safestyle Eyewear's future is looking very bright, or should we say, very stylish with a mobile app of its own.
If you own an e-commerce business, then our mobile app can take it to new heights because we understand what it takes to become the next big thing in the industry and are confident that our app can help you get there. Book a free demo today.