How to Make the Most of Your Mobile App with Shop2App and Klaviyo

April 23, 2024

In 2024, engaging your subscriber base is more crucial than ever, and brands keep looking for ways to stand out and connect more deeply with their customers.

Engaging with your customers requires the right tools (your perfect tech stack.) We have taken a significant leap forward by deepening our integration with Klaviyo. This collaboration will redefine how brands engage with subscription customers, offering a seamless, personalized shopping experience across multiple channels.

Here’s how you can leverage Shop2App and Klaviyo together:

1. Craft Personalized Push Notifications

Use the rich customer data from Klaviyo to segment your audience based on their shopping behavior, preferences, and location, craft push notifications, and send them through Shop2App that speak directly to their interests and needs. With Shop2App and Klaviyo, you can send push notifications that are so personalized that your customers will feel like you're speaking directly to them (because you are).

For example, trigger a push notification flow for customers who viewed a product but didn't purchase, offering them a limited-time discount. This approach doesn't just notify – it incentivizes action, boosting conversions.

2. Send Seamless Subscription Updates

Subscriptions are all about the long game, and consistent engagement is the key. Set up Klaviyo to send automated push notifications about subscription renewals, changes, exclusive content, or member-only deals directly through your mobile app made with Shop2App.

For example, a push notification about an upcoming renewal can lead directly to the subscription portal in your mobile app. It's convenient and user-friendly. Make each message a clear call to action: "Renew Now to Lock in Your Rate" or "Exclusive Offer Just for Members - Claim Yours."

Check out how Bully Max boosted their subscription experience with a personalized mobile app made with Shop2App here.

3. Use Deep Links for Immediate Action

Klaviyo's recent introduction of deep linking has set the stage for a new era of campaign effectiveness, one that we were quick to adopt – we are the only mobile app builder (as of now) that enables this feature for push notifications.

With Shop2App and Klaviyo, you can send push notifications that send users directly to specific products, collections, or promotions within your mobile app using deep links. It means less friction for your customers and more conversions for you. Deep links make your push notifications not just informative but instantly actionable.

4. Refine Your Strategy using Cross-Channel Analytics

The integration of Shop2App and Klaviyo provides you with analytics that span across your marketing channels. It isn't just data – it's actionable insight. Use this data to understand which messages are driving action and which ones are falling flat. Then, adjust your strategy accordingly.

Are push notifications about flash sales driving more engagement than those about new arrivals? Use that insight to tailor your future communications.

5. Set Up Automated Push Notification Flows

Use Klaviyo to set up automated push notification flows (or even SMS and email flows) triggered by specific actions or behaviors in your mobile app made with Shop2App. Design these flows to guide customers through their journey with your brand, from welcome emails that encourage a first purchase to abandoned cart messages that bring them back to complete their transaction. Ensure that you're engaging with your customers at the right time, with the right message.

And the best part? Once you set them up, they run on autopilot.

Wrapping Up

Engaging with your customers requires a blend of – personalization, convenience, and insight. With Shop2App and Klaviyo, you have everything you need to create an effective customer engagement strategy that reaches your audience and resonates with them on a personal level.

With a custom mobile app made with Shop2App, you can create personalized, seamless experiences that capture your customers' attention, boosting engagement and loyalty. So, if you're ready to take your brand to the next level, it's time to give Shop2App and Klaviyo a shot. Connect with us to learn more.

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