List of features for B2B on Shopify Plus

Ankit Minocha
August 7, 2023

Still lugging around a stack of paper memos from your customers? Are you manually entering data into spreadsheets, hoping to keep track of your B2B sales?

It's high time you step into the Shopify-verse! 

In the world of B2B commerce, the rise of mobile apps has been nothing short of revolutionary. 

Gartner says 80% of B2B sales interactions between suppliers and buyers will occur in digital channels by 2025.

With more and more businesses adopting mobile technologies, it's clear that mobile apps are no longer just a trend, but a fundamental shift in how the B2B industry does business. 

From ordering and inventory management to customer service and support, mobile apps are transforming the way B2B companies operate and interact with their customers.

It's an excellent way for businesses to save time, cut costs, and improve efficiency. However, not all B2B e-commerce platforms are the same. To really make it work for your business, your platform needs specific features that cater to the unique needs of B2B businesses.

Wholesale sales require a different approach than traditional B2C e-Commerce, with unique challenges and opportunities that must be addressed. Fortunately, Shopify Plus offers a range of features and tools that can help your business to set up and manage B2B and wholesale sales effectively.

B2B on Shopify Plus

Here’s a breakdown of all the features the platform offers. Let's kick things off, shall we?

Company profiles

With Shopify Plus, you can create multiple company profiles, each with unique payment terms and user permissions. This is important in B2B sales as it allows you to cater to the needs of different buyers and locations, and customize the buying experience for each.

Customer-specific product publishing

This feature allows you to create product catalogs that are assigned to a specific buyer or location. This is crucial in B2B sales as it enables you to offer a curated buying experience that is tailored to the needs of each customer. 

Personalized B2B store

Shopify Plus supports Liquid, which allows you to customize your store themes, email templates, and branding to create a unique buying experience for each customer. This is important in B2B sales as it helps you establish a strong brand identity and build trust with your customers. 

Quantity rules

With Shopify Plus, you can create conditional rules for products and variants, including minimums and maximums, case packs, and increments. This feature is essential in B2B sales as it allows you to set volume-based pricing and enforce minimum order quantities, which can help you increase sales and profitability.

Price lists

Shopify Plus lets you set customer-specific prices and assign them right to the company profile without the use of tags or apps. This is important in B2B sales as it enables you to offer personalized pricing to each customer, based on their order volume, frequency, and other factors.

Net payment terms

With Shopify Plus, you can automatically assign payment terms while tracking and collecting on orders as they become due in the admin. This is important in B2B sales as it simplifies the payment process, reduces administrative burden, and improves cash flow.

Company metafields

This feature allows you to add custom data fields to companies and locations, which can help you optimize your order process and gain deeper insights into your customers' needs and preferences.

Easy reordering

Shopify Plus makes it easy for customers to reorder frequently, which can help you encourage recurring sales and build customer loyalty. A mobile app works wonders for streamlining B2B ordering prcess. If you’re looking for a mobile app for your B2B business, check out this blog.

Flexibility getting paid

With Shopify Plus, you can streamline the order process with drafts, payment reminders, invoices, and due-on-fulfillment terms, which can help you improve cash flow and reduce payment delays.

Checkout to draft

This feature allows you to simplify workflows and quote proposals by reviewing and approving orders in the admin, which can help you close deals faster and improve customer satisfaction.

Vaulted credit cards

Shopify Plus lets customers securely store their cards on file at checkout or in customer accounts, which can speed up payment processes and improve the customer experience.

Customizable B2B logic

With Shopify Functions, you can build delivery and payment logic tailored to your customers right at the checkout, which can help you offer a seamless and personalized buying experience.

Self-serve purchasing

This feature enables you to scale your operations with hands-off purchasing and order tracking, which can help you reduce administrative burden and improve customer satisfaction.

Global expansion

Shopify Plus lets you reach wholesale customers around the world with localized storefronts, currencies, and tax exemptions, which can help you expand your business and tap into new markets.

Custom B2B solutions

Shopify Plus offers a suite of B2B APIs and compatible apps, which can help you build the solution your business needs and customize your B2B sales process to meet your specific requirements.

That’s a wrap! 

In conclusion, Shopify Plus offers a robust set of features that can help businesses of all sizes to scale their B2B and wholesale operations with ease. 

With features like personalized stores, custom B2B logic, and customer-specific pricing, businesses can create a unique and tailored buying experience for each of their customers.

The impact of these features is clear in the statistics. According to a report, in 2020, Shopify Plus saw a 70% year-over-year growth in its number of B2B merchants. 

B2B eCommerce online sales projected to reach $11.46 Trillion in the US by 2024

The report also notes that B2B eCommerce is growing at a faster rate than B2C e-Commerce, with B2B online sales projected to reach $1.8 trillion in the US by 2023.

This growth is a testament to the effectiveness of Shopify Plus in helping businesses to streamline their B2B operations and drive more sales. 

In a nutshell, Shopify Plus can be thought of as a powerful toolkit for businesses looking to build a B2B and wholesale empire. 

It provides businesses with all the tools they need to create a customized and personalized buying experience for their customers while offering flexibility and scalability to support growth and expansion. 

Shopify Plus is more than just a platform for B2B sales. It's a solution that can help businesses to unlock their full potential in the B2B and wholesale space. 

So, if you ‘re looking to take your B2B sales to the next level, consider Shopify Plus and start exploring the possibilities today.

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