Why should you turn your e-commerce store on Shopify to mobile app using Shop2App?

Ankit Minocha
August 7, 2023

Why should you convert your store on Shopify to mobile app?

Marketers know that smartphones changed the game. It’s been years since mobile overtook desktop usage, and that gap is only getting bigger. Now mobile isn’t just a device — it’s a mentality.

Today’s brands have to understand how to grow a business in the mobile-first era. And that means answering questions such as:

  • What’s driving mobile business growth?

  • How is the industry evolving?

  • And most importantly, how can you apply the latest data to inform your mobile growth strategies?

According to a report, 42% of small businesses already have a mobile app and 30 percent are planning to have one.

According to research, consumers like brands that provide a more personalized purchasing experience. You must have your store on shopify for mobile  A shopify mobile app provides businesses with the ideal platform to provide customers with tailored information. Prospective customers are much easier to convert if you offer a convenient shopping experience with customized content. Additionally, users prefer apps to the web for shopping. We must know the unique features of branded mobile apps that are powered by Shop2App. But before that let us bust a myth for you. 

If you think that only large companies use mobile apps, let us tell you that this is not at all true. Small and medium-sized enterprises are utilizing eCommerce mobile apps more than ever. We are afraid that you're mistaken if you believe that your website or Facebook page is sufficient for brand promotion. Now, let us learn what all the differences having a Shopify mobile app and its unique features for your brand can make. 

Why use Shop2App to turn your store on Shopify to app?

Building a Shopify store is easy but keeping your customers engaged is where most of the business owners face difficulties. To keep your engagement and retention high, you need to make your store customer friendly, that is to have a shopify mobile app. Now you don't need to know how to build a Shopify app as Shop2App, an ecommerce app builder enables brands to create a mobile app hassle-free for shopify stores. With tons of features and guided help, Shop2App offers the ideal platform for creating the greatest eCommerce app for your Shopify store that too without any codes. These features include:

a) Install Push Notifications

b) Install Customer Reviews

c) Install Customer Loyalty

d) Setup Customer Support

e) Setup Product Recommendations

f) Setup Search

g) Setup Subscription

Now, let’s discuss all these in detail. 

1. Install push notifications for your mobile Shopify app

In the ongoing battle to keep users engaged in a high competition, high-stakes marketplace, push notifications can play a key role. They can also, however, be problematic if used thoughtlessly. Indeed, too many pushes can even cause users to uninstall an app entirely.

Shop2App enables Shopify stores to easily enable Push Notifications by using a no code Shopify app builder. Click here to get in touch with us as building apps for Shopify store was never this easy. Learn more in this blog on how and why to push notifications on mobile apps.

Push notifications in mobile commerce

Types of push notifications you can send using Shop2app for your Shopify store on a mobile app-

  • Announcing discounts and sales on your products

One of the most popular campaigns sent using push notifications is a Flash Sale promotion. Send notifications about your flash sale to make subscribers act fast and grab your discounts instantly. A Flash Sale campaign is best suited for time-bound sales, like during Black Friday weekend.

  • New launches

Launching a new product comes with a dozen ideas to market it. Use push notifications to send crisp and catchy promotional messages about your new product. Develop shopify app for your store to engage conveniently with your customers. 

  • Product promotion

Just like the marketing emails you send from your favorite email marketing tool, about your popular and featured products, craft push notifications that highlight particular products to reach your subscribers and increase their sales directly. Make sure to segment the audience based on buying patterns, demographics, and more. Phrase your copy like an advertisement. Describe the product using bold, catchy words and talk about what makes it special.

Use Shop2App’s shopify app builder for audience segmentation and sharing with the right audience. If you are using Klaviyo, Omnisend or Privy, this is super easy to use.

  • Engaging customers

According to McKinsey, existing customers stand a better chance of converting than a new one. Tap into this benefit by building segments that consist of customers who have purchased from your store at least once and send them exclusive promotions that encourage them to revisit your store. The ecommerce app builder of Shop2App makes this super simple by integrating audience segmentation and automations from Klaviyo, Omnisend, Privy and many more.

  • Engaging non-purchasers

Sending discount promotions and FOMO deals on your Shopify mobile app to the non-purchaser segment of audience is a powerful way to successfully turn a non-purchaser to a Paying Customer.

  • Back in stock

You may find that your store gets numerous requests for certain popular products. So, sending push campaigns about just those products is a great way to increase subscribers’ interest.

  • Product advise / hacks​

Use bite-sized content from your blog and reuse it in your push campaign to give subscribers more value about your product to your most loyal customers. Use Shop2App universal links in newsletters and increase CTR by 21%.

You could also enhance social proof by sharing product Review Snippets in push notifications. Prove your trustworthiness by sending push-notifications with a review left by your customer. These notifications on the shopify mobile app show how your product has helped customers and inspire subscribers to buy from you.

  • Social media engagement

Boost customer engagement on social media by sharing your posts as push notifications. This also allows you to send your existing content to a different set of audience. Identify your well-performing posts and share those as push notifications. Use Shop2App’s audience segmentation to share with the right audience. If you are using Klaviyo, Omnisend or Privy, this is super easy to use.

  • Abandoned cart notifications

Shopping cart complexity and duration are two other critical factors that determine the likelihood of someone completing a purchase. You may send abandoned cart notifications on the shopify mobile app of your customers. 

The Baymard Institute found that having too long or too complicated of a checkout process is the reason why over a quarter (26 percent) of shoppers abandon.

  • Geo fencing based notifications for stores with offline presence

Geo push messages show 2.5X higher open rates than regular push. Additionally, you can analyze data on physical locations, giving you access to insights and geotargeting capabilities that have never before been available. If you're looking to wow local customers, send out some location based notifications on their shopify mobile app.

Get more insights into how we make pushing out notifications effortless.

2. Install customer reviews on your mobile app for Shopify store

If you are using Shopify, chances are that you are already using apps like Bazaarvoice, Reevoo, Yotpo, and Rating Widget. Most will work with all e-commerce platforms and some are free, so it shouldn’t break the bank while setting these up. It’s a great way to build up reliable reviews for products without having to contact customers individually.

Customer reviews in e-commerce

Shop2App's integrated mobile review offering enables the brands to extend their review marketing approach and provides a native integration for Stamped.io, Judge.me, Yotpo and Smile. Connect with us to turn your store on Shopify to mobile app and enable these integrations to get started. Some of the industry wide popular integrations for review management are Judge.me, Loox, Stamped, Ryviu, contlo and a lot others. 

Best practices to manage customer reviews for your Shopify store

  • Follow up with buyers

Consider sending an email and a push notification to customers on their Shopify mobile app shortly after the customer's purchasing journey. You're most likely to get a review when the purchase is still top of mind. Remove as much friction as possible between your request and their ability to submit a review. Check out Shop2App app partner Klaviyo and Omnisend to automate this process of sending emails and push notifications, making it easy for you and making it much simpler for your customers.

  • Ask the right questions

What is your target audience most excited about? What are their most important concerns when making a purchase? What are the pain points in your industry? Aligning with these questions will help you get meaningful and relevant testimonials. As a brand, you need to understand the type of answers you want before you reach out to your customers.

  • Celebrate Positive Reviews with the customers

If you notice an outstanding review on Google Shopping or a pretty tagged pic on Instagram, appreciate them with a thank you note. 

  • Cherish Negative Reviews and acknowledge the customers

Respond to negative reviews as well, especially if you think the reviewer is justified in their criticism or other customers have complained about the same issue. Take this opportunity to learn from your clients and improve your business.

  • Run a contest

Contests are a powerful way to market your business with a little help from your current customers. Ask customers to add a hashtag on Instagram or post a quick note on your Facebook page.

  • Reward those who review

Incentivize customers with a reward coupon for just writing a review. This is especially useful when done in the post purchase email and push notification flow.

For example, you could provide every client who gives you a review a 10% off coupon. And you don’t even need to let them know this is coming their way. The surprise factor will add an extra bit of “wow” to their experience.

  • Include the customer’s name and picture when you post the testimonial

Acknowledging your customers is an excellent way to appreciate your customers, and it also adds a level of credibility to their review. Consider adding the review source, like Yelp, to encourage other customers to send in their own feedback.

3. Install customer loyalty on mobile app for your Shopify store

Starting a customer loyalty program on your Shopify mobile app depends largely on how well you understand your customers and what will motivate them to return to your shop. Once you get the basics down, then using a loyalty rewards app can help take care of the technical details.

Shop2app is a Shopify app builder that natively integrates with popular loyalty app platforms like Yotpo, Smile and many more. Click here to learn about all the integrations that we offer while we develop Shopify app of your store.  

Customer loyalty and rewards in a Shopify store

Now, you must be wondering how to make a successful customer loyalty program in your Shopify mobile app. One of the most vital elements to motivate customers to join a loyalty program is to give customers detailed information about their benefits. Various brands are doing wonders with their loyalty program strategy. Starbucks is one of them. Let’s see how.

Case study: Starbucks loyalty program 

Starbucks is doing well with this strategy. They inform their customers about how they can earn rewards and redeem them via the app and the landing page on their website.

What makes their program so great? Let us learn. 

1. Outstanding Mobile Experience

Starbucks’ app makes their loyalty program more interactive and effective. It is easy to see how many “stars” (points) you currently have, as well as make payments or even find a Starbucks location. Shop2app, the Shopify mobile app builder helps you provide a world class user experience for your ecommerce store.

2. Rewarding for Grocery Product

Starbucks was able to expand the scope of its loyalty program by introducing points for purchases outside of their retail locations. Starbucks sells many products outside of their retail locations, including: coffee beans, tea, K Cups, and ready to enjoy drinks.

3. Exclusive Gold Card

When a member of the Starbucks program gets 30 Stars in a 12 month period they achieve “Gold Level” status. This comes with some great perks including: free refills on ice or brewed coffee, free refills on tea, free food and drink offers, and most importantly the personalized gold card.

To increase engagement, Starbucks shows the current points balance of customers on their account at the website or on the app. Clients can then decide how many rewards they want to spend or accumulate to get a higher value. Starbucks creates various offers and redemption options:

  • 25 stars to get an espresso shot, dairy substitute, or additional favor

  • 50 stars to have brewed hot coffee, hot tea, or bakery items

  • 150 stars will bring a handcrafted drink, hot breakfast, or parfait.

  • 200 stars, you will receive lunch sandwiches, a protein box, or salad

To make loyal customers feel more delighted and surprised, Starbucks often announces seasonal promotions or new products to its members first. Here are some brands who are crushing it with their Reviews and UGC strategy.

Shop2App partnered with Smile.io to bring Starbucks-like loyalty programs to small business owners without hitting a bank. Learn how we transform restaurant business with just a mobile app.

4. How to enable Search for your mobile app on Shopify store

App Search is how you enable your customers to tailor the user experience according to their needs, so they can access the right content on the Shopify mobile app for them, and engage with your company.

Voice search in a mobile application

71% of people prefer searching through voice rather than searching by keyboard. Shop2App provides an integration with Algolia that helps you go where search is headed, with query understanding, personalization, and search relevance. Implement easily on mobile, and voice-first.

Get in touch with us because building apps for Shopify store has never been this easy. 

5. How to enable Customer Support for your Mobile App

Customers who use a company's products and services expect help from a department of your company which is known as customer support department. The idea of customer support is not new. It was first used in the conventional meaning when people first began trade. The essence of customer care has always been and will continue to be fulfilling customers' needs. 

It is all about providing them with superior service as compared to the competitors in order to promote positive word-of-mouth and customer loyalty. Shop2App makes all the work easy for you by integrating the Gorgias platform in your shopify mobile app to foster a seamless customer experience for your clients. You may also integrate with the default customer support provider on the Shopify mobile app that you are already using on your website. Now, have a look at these interesting facts to know how great customer support can become an outshining element of your Shopify mobile app.

Customer support in e-commerce
  • Companies with a customer experience mindset drive revenue 4-8% higher than the rest of their industries. 

  • Two-thirds of companies compete on customer experience, up from just 36% in 2010.

  • Companies that lead in customer experience outperform laggards by nearly 80%.

  • 84% of companies that work to improve their customer experience report an increase in their revenue. 

Get started with Shop2App - a no code ecommerce app builder right away. 

6. Setup Product Recommendations

The majority of online users frequently leave your shopify mobile app after visiting just the first page. While there may be many factors they may have done this. One in many reasons that sticks out is their lack or unwillingness to make the time to research the many product possibilities that are accessible on your Shopify mobile app. Here. the product recommendations come into the picture. 

Upsell feature in the Match Kari mobile app

Shop2App enables you to recommend products to your customers based on their past purchases and app behavior. We do it by integrating with a 3rd party software Rebuy that makes upselling and cross selling much easier for you. This is only possible when you convert your store on Shopify to mobile app. These product recommendations might raise the average cart size of your users thereby increasing the revenue. To increase their cart size, the software shows these product recommendations that best suit them on the cart page, checkout page, or other pages. Checkout Shop2App, an e-commerce app builder that does it all for you. Learn how you can upsell and cross-sell your products using Shop2App.

7. Setup Subscription

Customers that use your products or services on a regular basis can set up subscriptions on your Shopify mobile app. On a subscription basis, they can pay a weekly, monthly, or annual bill amount. This way you can generate recurring revenue. As customers, they don’t have to get billed for a product they purchase again and again. They could just subscribe to a specific product of your store through a simple and easy to use Shopify mobile app. Also, the subscription setup simplifies the add on purchases from a customer’s end. 

Subscription feature in a pet store app

Shop2App integrates with the Recharge platform for setting up subscriptions. With Recharge, you get an easy management of subscriptions wherein your customers could edit, skip, cancel and swap products in their subscriptions. Subscriptions of your store lets your customers automate recurring billing for the sale of products in your shopify mobile app. Get in touch with us to convert your store on Shopify to mobile app without any coding hassles. Now, you know what all you achieve by building a Shopify store on an easy to use mobile app. See, how subscriptions can be easily set up with no hassles of coding using Shop2App.

Give a next-level user experience with our shopify app builder

60% of customers prefer mobile apps to eCommerce sites while shopping online. Therefore, despite having a responsive website, having a shopify mobile app is necessary to keep up with the current times and boost your revenue. Every company needs to have a mobile app for their eCommerce store in order to stay on top of the game.

You must get in touch with an e-commerce app builder like Shop2App if you want to offer your users a next-level experience and grow your business enormously in just a short span of time. We have given clients all across the world some of the top mobile apps for their businesses. You need not to know anything about shopify app development you just need to know how to get in touch with us and you could do that by hitting the button below.

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