Why does your e-commerce website needs a mobile app

Ankit Minocha
August 7, 2023

Smartphone users are increasing by leaps and bounds. According to Statista, currently, 3.5 billion people worldwide use smartphones to achieve their day-to-day needs, be it cab booking, online ticket purchasing, reading news, shopping, and managing businesses or Mobile Commerce.

In this post-pandemic era, we are dependent on a quick and contactless search for anything online. Remember, the audience is always searching first on their smartphones. 

How does an e-commerce mobile app help businesses grow ?

Every business aims to elevate their audience base, sales, the popularity of the brand, and generate hefty revenue. Apart from redesigning your marketing approach and optimizing the sales funnel, having an e-commerce mobile app for your Shopify store helps achieve new leads with increased conversion rates. 

You can see different e-commerce mobile apps available for making online purchases of goods and services. If you have an online Shopify store, you can escalate your marketing process by focusing on interactive apps. Remember, modern-day customers are on the move but they have access to data they require on their phones. Therefore, an ecommerce mobile app for your shopify store holds prominence in the current business economy and opens a new door of digital interaction that helps discover potential customers even when they are on the go.

The advancement of mobile devices and app development technologies has changed the scenario of expanding business. Irrespective of where you stand on your entrepreneurial journey, these days, every big, medium, and small-sized business (especially the businesses on shopify) needs to have a dedicated mobile app to be ahead of the game.

An e-commerce mobile app is a great space to build strong customer relationships and brand credibility. More than half of online shopping traffic comes from mobile devices. Therefore, customers would feel more comfortable with a brand whose mobile site and app allow them to make purchases quickly. These were some benefits in brief. Let’s deep dive into these right away. 

9 benefits of having a mobile app for e-commerce store

The numbers in the mobile app industry are huge and will continue to grow. This can also give you an idea as to how important building e-commerce app is for your Shopify store right away. Mobile apps have several benefits for all industries, no matter how big or small. Let’s get straight to the point. 

1. Powerful interactive tool 

With an e-commerce mobile app, your customers can be targeted with compelling messaging at the lowest cost possible, saving your brand millions of dollars. The conversion of visitors into potential consumers can also be accomplished by the efficient delivery of these messages when shared via the mobile app push notifications feature. Push notifications is a powerful tool for brand marketing which is available only on the mobile apps. . Also, learn how push notifications can help you in consistently engaging with your customers. 

Mobile apps for e-commerce are incredibly helpful in exceeding user expectations as well. When users find an app that connects quickly and provides them with the products they need on one platform and is simple to use, they are delighted by your brand and often come back for your services.

2. Builds customer loyalty

Customer loyalty is the most crucial factor to take into consideration while building e-commerce app for your Shopify store. Due to the great amount of advertising all around us—roadside banners, billboards, flashing signs, newspapers, leaflets, coupons, websites, website banners, Facebook ads, and email marketing—we gradually lose our impact on customers.

It's time to get back to building genuine connections with your clients so that they become dedicated customers of your products and services. We are not saying that a mobile app will save your company, but it is an approach to stay in touch with your clients and be available at all times for them who will ultimately lead your company to success. Thus we can say that a mobile app ensures higher customer satisfaction and better customer loyalty.  

3. Better consumer insights

An e-commerce mobile app would offer businesses the exceptional chance to truly understand their clients. More specifically, an app gives companies a productive way to gather, examine, and use client data. E-commerce mobile apps have the potential to change marketing strategy by providing priceless consumer insights by gathering data on things like customer preferences and activity. You may target your marketing efforts in the right area by making the proper strategic decisions, having a solid understanding of user motivations, the most popular features or pathways, and who your users are. Businesses may use these apps to provide customers with highly tailored experiences through the use of data-driven marketing strategies which might not be possible with just a website. 

4. Ease of payments

Online payments are frequently necessary for the products and services offered by the e-commerce sector. One of the reasons why e-commerce stores need an e-commerce mobile app is for secure payments. Customers who find it difficult to trust websites and 3rd party platforms for making payments can be won over by building e-commerce app for your brand that include safe payment choices. The most profitable feature of e-commerce mobile apps for small businesses and large corporations is the secure payment option.

5. Customized and user-friendly experience 

Having just a mobile app for e-commerce store is insufficient. To encourage users to return to your brand, the app must provide a seamless user experience and friendly UI/UX designs. Shop2App offers user friendly, clean designed and customized apps for your shopify store.

People love apps because they make them feel special, which is why they are so popular. You always love a personalized experience when you visit an ecommerce app. You can sit back and relax ,all thanks to well-designed apps. The variance in the emotional response of the visitor is brought in by personalization. This has been backed by extensive research in the industry on this topic.

06. Generate higher revenue

Compared to a mobile website, a mobile e-commerce app has higher conversion rates. People may buy something in only a few clicks because of the user-friendliness and simplicity that mobile apps provide. Customers are more likely to make purchases when they have a flawless experience on an e-commerce mobile app. 

Push notifications, subscriptions, product recommendations, wish lists, and product filtering and sorting are a few features that can all work together to make shopping for your customers easier. Additionally, mobile apps can save all of your personal data and payment information for quick checkout. These capabilities simplify the shopping experience for consumers, making a mobile e-commerce app a more practical choice for your Shopify store.

7. Economical expansion tool

Most Shopify businesses are not aware about the real cost of developing an ecommerce mobile app. Because they are unsure of the real cost of developing an app, the majority of shopify stores are skeptical. That's not the case, though. A mobile app for business is the ideal tool for expansion once it has been deployed for your business. Get in touch with us to turn your shopify store into a mobile app with no hassles of coding that too at reasonable costs. 

8. Establish brand awareness 

Users' obviously have mobile apps, especially the e-commerce mobile apps on their smart devices. They will therefore be reminded of your brand every time they open their phone and more inclined to select it as a matter of convenience the next time they need to make a purchase.

Customers are also more inclined to leave reviews on mobile applications because they are simpler to use than signing in to a desktop computer, finding the website, and entering a review manually. A wonderful approach to increase your online visibility, define your brand identity, and draw in new clients is through reviews.

E-commerce mobile apps are also a one-stop solution for displaying all the necessary brand-related information and exhibiting the products and services of your stores. The apps can be used to feature and advertise more recent products and services of your shopify store. This  product recommendation can be used by the businesses for growth thereby boosting product sales while lowering promotion costs.

9. Builds an audience 

E-commerce sector is leveraging the advantages of building e-commerce app for their respective brands to grow their consumer bases as mobile app usage rises day by day. Through the usage of ecommerce mobile apps, user interaction can be facilitated in a better manner. One of the most significant advantages of mobile apps for small businesses in the sector is audience building. Gathering clients with an e-commerce mobile app is a terrific technique for business growth as they are just getting started.

Stay engaged with an e-commerce mobile app! 

The first step in creating an immersive and engaging relationship with your consumer base is creating an e-commerce mobile app for your online store. Deep analytics is a key component of apps, which is used to track user behavior. In the end, it helps an online e-commerce store maximize profits by driving more sales. 

Therefore, regardless of the device, the ultimate goal should always be to provide a personalized and convenient purchasing experience. Nearly 78% of users prefer using a mobile app rather than a browser when browsing. Additionally, they are accessible 24/7, even when offline. As a result, a mobile app serves as a linking point between all channels and provides a simple user interface. 

Now, you can also turn your Shopify store to an e-commerce mobile app in just a few clicks with Shop2App. The icing on the top is that there won’t be any complicated codes involved in the app building process.

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