10 push notifications to send to improve retention for your brand

Ankit Minocha
August 7, 2023

In the ongoing battle to keep users engaged in a high competition, high-stakes marketplace, push notifications can play a key role. They can also, however, be problematic if used thoughtlessly. Indeed, too many pushes can even cause users to uninstall an app entirely.

Shop2App enables Shopify stores to easily enable Push Notifications by using a no code app builder. Click here to get in touch.

For better and informed decision making in regards to the push notification marketing, you must know the types of push notifications in order to decide which ones you can send. You must also be aware about the push notification best practices for effective customer retention.

Let’s get started!

1. Abandoned Cart Notifications

Shopping cart complexity and duration are two other critical factors that determine the likelihood of someone completing a purchase.

The Baymard Institute found that having too long or too complicated of a checkout process is the reason why over a quarter (26 percent) of shoppers abandon. Abandoned cart notifications is one of the best app push notifications you could send to retain your clients using the insights on your customers' behavior.

Push notifications in mobile commerce

2. Geo Fencing Based Notifications for stores with Offline Presence

Geo push messages show 2.5X higher open rates than regular push. Additionally, you can analyze data on physical locations, giving you access to insights and geo-targeting capabilities that have never been available before. You can use these insights to plan your push notification strategy and formulate your own push notifications. 

3. Announcing Discounts and Sales on your Products

One of the most popular Shopify push notifications sent is a Flash Sale promotion. Send push notifications about your flash sale to make subscribers act fast and grab your discounts instantly. A Flash Sale campaign is best suited for time-bound sales, like during Black Friday weekend.

A great percentage of customer retention is the ultimate growth strategy

4. New Launches

Launching a new product comes with a dozen ideas to market it. Use the best app push notification to send crisp and catchy promotional messages about your newly launched product. This push notification strategy can be used to pique the interest of your audience who hasn’t bought from you in a long time. 

5. Product Promotions

Just like the marketing emails you send from your favorite email marketing tool, about your popular and featured products, craft push notifications for apps that highlight particular products to reach your subscribers and increase their sales directly. Make sure to segment the audience based on buying patterns, demographics, and more. Phrase your copy like an advertisement. Describe the product using bold, catchy words and talk about what makes it special.

Use Shop2App audience segmentation to share with the right audience. If you are using Klaviyo, Omnisend or Privy, this is super easy to use.

6. Engaging Customers

According to McKinsey, existing customers stand a better chance of converting than a new one. Tap into this benefit by building segments that consist of customers who have purchased from your store at least once and send them exclusive promotions through the push notification campaigns that encourage them to revisit your store. This strategy is amongst the list of best app push notifications for customer retention.


New arrivals push notification by a mobile app

Shop2App makes this super simple by integrating audience segmentation and automations from Klaviyo, Omnisend, Privy and many more.

7. Engaging Non-Purchasers

Sending discount promotions and FOMO deals to this segment of audience is one of the examples of push notification messages for successfully turning a non-purchaser to a paying customer. The discount promotions and what you’ve missed push notifications for mobile apps drives your non-purchasers to at least view your store if not buy from you. 

Push notifications in mobile commerce

8. Back in Stock

You may find that your store gets numerous requests for certain popular products. So, sending push notifications via mobile apps about just those products is a great way to attract the subscribers’ interest.

9. Product Advise or Hacks

Use bite-sized content from your blog and reuse it in your push notification campaigns to give subscribers more value about your product. Use Shop2app universal links in newsletters and increase CTR by 21%.

Enhance Social Proof by sharing product review snippets is also one of the best app push notification strategies. 

Prove your trustworthiness by sending push-notifications with a review left by your customer. These notifications show how your product has helped customers and inspire subscribers to buy from you. This is amongst the great push notification examples to build trust in your audiences.  Also, know how email marketing can boost your client retention in this blog.

10. Social Media Engagement

Boost customer engagement on social media by sharing your posts as push notifications. These push notifications for apps also allow you to send your existing content to a different set of audience. Identify your well-performing posts and share those as push notifications. Use Shop2app audience segmentation to share with the right audience. If you are using Klaviyo, Omnisend or Privy, it is super easy to use.

5 reasons how push notifications for apps can do wonders!

The most important ways in which you can use push notification for apps to improve client engagement have already been highlighted in this article. But what are some of the best reasons for putting in effort to push out notifications? Let us discuss those.

1. Encourages the use of features

It's common that not everyone will use an app's full feature set. However, using push notifications marketing can promote feature adoption and discovery. Studies indicate that once users start interacting with unused features, engagement and retention levels may increase. Additionally, user loyalty rises when they start getting more value from an app by using more and more features. 

2. Enables you to add deep links

Another marketing strategy you could carry out is deep linking within the push notification campaigns. For instance, you can deep link the push notification with the link to the app update if you want users to update the app to take advantage of recently released features.

Users will therefore be taken directly to the app update option when they click the push notification. Users only need to select the update option at this point and wait for the update to finish. By delivering a push notification with a deep link to the newly released products page, you may accomplish the same goal of introducing newly released products to app users.

Shop2app uses a no-code app builder to make it simple for Shopify stores to enable push notifications for apps. 

3. Target the right audience

As soon as a user installs and starts using the mobile app, the app will ask for permission to access their location. Most users agree to give permission, allowing mobile applications to determine their location. As a result, companies will be able to provide customers with a tailored experience through the use of location-based push notifications.

The push notifications for mobile apps can be used to inform users about deals that are available in their area. Through push notifications, businesses will also be able to target users according to their city, state, or country. Businesses will undoubtedly benefit from increased user engagement thanks to one of the best app push notifications that are location-based.

4. Boost revenues 

Push notifications will benefit businesses by increasing online conversion rates as well as user retention and app engagement. For instance, users will almost certainly pay attention to push notifications that offer discounts. Some users might even be persuaded to buy products and services because of these push notification campaigns.

According to a number of studies, well-designed push notifications for mobile apps can increase conversion rates by over four times. Due to this reason, businesses should pay greater attention to segmented push notifications for apps. Some of these best app push notifications function as one-to-one conversations between you and your customers.

5. Be present everywhere!

With push notification for mobile apps, you can be present for your customers everywhere and keep reminding them about the existence of your brand. In the world of mobile devices, pushing out notifications on the mobile apps is a great way to tap your clients and engage with them. This way you would be able to provide them with the omnichannel experience of your brand and get them to trust you.

If you're looking to optimize your email campaigns, check out this post on 100+ email ideas to retain your lost customers.

-> Don't miss our recommended retention tips for bakeries, supermarkets and florists.

-> Looking to optimize your Product Page? Checkout these tips for 2023

Master your push notification strategy 

Now, you are all set to push out notifications to your mobile app users. Although, both your visitors and customers expect certain notifications when deciding whether or not to sign up for your notification services. However, as soon as you take care of all the necessary details and proceed in alignment with their behaviors, you'll see a decrease in churn and an exponential growth in your customer base. 

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