A Guide to Crafting Product Detail Pages that Convert

August 7, 2023

Ever come across an online product that screams 'buy me!' but when you click, all you get is a sad little image with a title and a price tag?

That's not really giving you much information about the product, right?

You want to know more before buying it and that's where Product Detail Pages (PDPs) come in.

A PDP is like an online version of the product packaging. It gives you all the information you need to know about a product. It includes high-quality images, detailed descriptions, product options, prices and availability, and even customer reviews and ratings. Product detail pages for Shopify stores especially are like the heartbeat of their businesses. They are the first impression and the key to turning their browsers into buyers.

It's like having a salesperson right there with you, giving you all the information you need to make an informed purchase.

Let’s understand in depth why PDPs hold so much importance today. 

Why a good product detail page is a must-have?

How to design high converting Shopify product pages - Weglot blog

With people shopping everything online today, businesses need to have product detail pages that speak for themselves. When it comes to local businesses, having a well-designed Product Detail Page (PDP) that is well-furnished with every piece of information can make all the difference. A PDP gives customers all the information they need about your products, without them having to step foot in the store.  From high-quality images, detailed descriptions, pricing, and availability to customer reviews and ratings, anything related to the product can be included on a PDP. It's like having a virtual storefront, it helps to build trust and increase the chances of a purchase. But it's not just about making sales, PDPs can also boost your local SEO

By having detailed and informative PDPs, you're making it easier for customers to find your products online. It helps to improve your visibility in search engine results and attract more customers to your store.

Pro-tip: Utilizing local SEO techniques such as including the name of the city or region in the page title, meta description, and content can help boost the PDP's ranking in search results for those specific areas.

In short, PDPs are an essential tool for local businesses. They provide customers with the information they need to make an informed purchase and boost your visibility in search engine results. It's a win-win situation for both the business and the customers. 

But how do you design a PDP that converts more visitors? Keep reading as we’re just getting started. P.S. Want to go beyond product details pages to grow your business? Dive deeper into the strategies that can help grow your bakery, grocery store, florist store or food delivery business

What makes a perfect product detail page?

When designing a product detail page for your local business, it's important to think of it as a stage for your products. Just like how a stage needs to be set up with the perfect lighting, props and costumes to make a show successful, a product detail page needs to have the right elements to make it truly effective. Let’s deep dive into these elements.

1. High-quality Images

Bratleboro's product page displaying a high-quality image of a watch

First and foremost, high-quality images are a must-have. People are visual creatures and they want to see what they're buying. Make sure the images of your products are clear, and detailed, and show the product from different angles. This will give your customers a good idea of what they're getting and help them make a more informed decision.

2. Detailed product descriptions

Rocky Mountain soap Co's Aloe There Soap page shows detailed description of the soap

Next, detailed product descriptions are a must-have. These are like the script of a play, they give context and meaning to what the customers see on stage. Make sure to include information on materials, size, weight, and any other relevant details. The more information you can provide, the better. This will also help with SEO, as Google will understand what your product is about.

3. Product options and variations

Rumpl's Sherpa fleece blanket page displays the product variations

Thirdly, product options and variations are important. Customers want to have choices, it makes them feel in control of their purchases. It's like giving them a set of different costumes to choose from, it adds to the excitement of the show. You can easily offer customizations for product detail page on Shopify stores to allow customers to select the perfect version of your product. 

While we are at it, using Shop2App you can have countless meta fields and Shopify stores can have the flexibility to make their store as diverse as they want. 

4. Pricing and availability

Covus's Madonna mid century accent chair page shows the pricing and availability of the product

Pricing and availability are also key elements to include. Like how the ticket price and show timings are important for a stage show, the cost of your product and its availability are important for your product detail page. Be transparent about the prices, and let your customers know when they can expect the product to be available.

5. Reviews and ratings

Display product reviews on your Shopify thank you page!

Finally, reviews and ratings are like the critics of a stage show, they give an unbiased opinion of your products. Make sure to include a section for customer reviews and ratings, this will give your customers an idea of how other people have liked your products, and will help them make a decision. Learn how you can turn customers of your Shopify store into brand ambassadors.

Overall, a well-designed product detail page is like a successful stage show and needs the above-mentioned elements to make it a hit. 

Things to keep in mind while designing PDPs

Apart from the must-haves, there are a few more things that should be kept in mind while designing a PDP which attracts and converts MORE customers. These include:

a) Keep your product detail page simple, easy to navigate and understandable. The customers should be able to quickly find the information they need. A cluttered and confusing PDP can turn your customers away.

b) Mobile responsiveness is a MUST. With more and more people shopping on their mobile devices, it's important to make sure that your PDPs are optimized for smaller screens.
Pro-tip: This means using larger fonts, larger buttons, and making sure that all the important information is easily accessible on a mobile device.

    c) Allowing customers to compare different products or view related or complementary items on the PDP can increase sales and revenue for the business by providing more options for customers to choose from. 

    d) Optimize the PDP for faster loading times. A slow-loading PDP can lead to customers losing interest and leaving the page, which can result in missed sales opportunities. 

    e) Have a clear and prominent button/ link that encourages customers to take the next step, whether it's to purchase the product or learn more about it. This can help increase the conversion rate of PDPs.

    That’s about it! 

    Now, you are ready to design your own product detail page.

    Create your virtual salesperson! 

    In conclusion, a well-designed product detail page is like having a virtual salesperson working for your business 24/7. It is a crucial aspect of any e-commerce website or Shopify store and can greatly impact a customer's purchasing decision. 

    For local businesses, it's an excellent way to showcase their products and drive online sales. The page not only provides important product information but also plays a key role in customer engagement.

    As business owners, don't let your product pages be the forgotten stepchild of your website. You gotta invest in the details. Make sure they're easy on the eyes, easy to navigate, and packed with all the information a customer could possibly want. 

    And if you're reading this, consider it your virtual pat on the back to go take a look at your own product detail pages and polish them up. Trust us, a little attention to your virtual salesman will go a long way in boosting sales and satisfying customers. 

    It’s time to say goodbye to boring product pages and say hello to more conversions with Shop2App’s highly customizable PDPs - Start your free trial now!

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