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Dry Eye Rescue, a wholesale friendly pharma brand, used Shop2app to build a B2B mobile app that was exclusive to its wholesalers.
Dry Eye Rescue had a panel of thousands of eyecare professionals they were selling to as a part of its retail operations.
But at the same time DER was heavily invested in their wholesale operations and had a separate wholesale store on Shopify.
Dry Eye Rescue had partnered up with Sobefy in their search for building up a mobile app that could serve their wholesale clients.
Sobefy’s founder and DER’s CTO - Oscar Diaz, got in touch with Shop2App’s team while looking for a Tapcart alternative that could do wholesale.
Shop2App’s vision was in line with Shopify’s B2B suite and we got down to building a custom B2B wholesale app for DER.
The issues we intended to tackle were:
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DryEye Rescue Pro's serviceability suffered due to its website-dependent model, failing to meet the convenience and speed needs of its mobile-oriented B2B customer base.
Users reported clumsy interfaces and hard navigation on their mobile devices, owing to the fact that a mobile browser is more of a generic than a personalized experience.
There was no way for DryEye to engage customers through a website. They could not get their customers to interact with them, leading to an increased churn rate.
DER’s pricing catalog was entirely different for wholesale customers. The wholesale app ensured that only wholesale customers with login credentials could gain access to that pricing and no one else.
Using Shopify tags, DER could build customer segments and show them special pricing which was specific only to that segment.
Volume based pricing was made available so that DER’s wholesale customers could enjoy higher discounts as they added more products to the cart.
Keeping in mind Shopify’s B2B suite, our team was able to create quick order lists in which multiple variants of the same product could be added from a single PDP - that too in bulk.
While subscriptions weren’t available in Shopify’s B2B suite, our team was able to recreate the same retail-friendly subscription features for Dry Eye Rescue on their wholesale app using Recharge integration.
With Vaulted credit cards, DER’s wholesale customers could securely store their cards on file at checkout or in customer accounts, which sped up the payment process and improved the conversion rate.
Shop2app can be set up in no time. It will take 1 - 5 hours to set up the preview app.
From there it will take a few days to 2 weeks to get approved in the Google/Apple stores and have your mobile app available for download by your customers.
Yes Shop2app does exactly that! It converts your Shopify Plus Store into an easy-to-use & customer friendly mobile app!
Yes! Your app will always be in real-time sync with your Shopify store. Products, collections, pricing, inventory & discounts are all updated in real time.
Sure thing! Our team will help you end-to-end in designing the app and launching it to both the App Store and Google Play Store with all your latest products and discounts!
Nope! Our team will help you set it all up. You don’t need a developer at all to begin with. However if you do require some customizations, our team is happy to help with the process
Yes, your push notifications will continue to work seamlessly with Shop2App, ensuring your communication with customers remains uninterrupted.
Shop2App offers fair and transparent pricing with no unexpected price hikes. You'll know exactly what you're paying for.
Yes, Shop2App seamlessly integrates with Shopify Apps like Klaviyo, Recharge, Yotpo and several others.
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