LEGO® Colombia
LEGO® Colombia Mobile App Boosts Sales and Loyalty with Dynamic, Personalized Experiences.
25%
Higher Net Sales Per App Customer
33%
Increase in App AOV
LEGO® Colombia Mobile App Boosts Sales and Loyalty with Dynamic, Personalized Experiences.
We transformed LEGO’s mobile strategy by creating a personalized, dynamic app experience – designed to engage customers at every touchpoint. Their new mobile app, powered by Shop2App, now offers tailored product recommendations, optimized shopping flows, and seamless navigation, providing users with a shopping experience that outperforms the website and their previous app (from which they migrated.)
Shop2App enabled LEGO® to deliver custom recommendations and exclusive offers, turning each app visit into a conversion-focused journey tailored to each user's interests.
With rich media notifications and immersive in-app journeys, LEGO® captivates users, building deeper relationships that drive frequent app visits and sustained interest.
Through features that support long-term engagement, LEGO® keeps customers coming back, fostering brand loyalty and maximizing LTV with a superior mobile experience.
The Home Screen of LEGO’s mobile app is designed to be visually engaging and highly personalized compared to the website. It dynamically displays product recommendations, special offers, and curated collections based on each user's profile and preferences.
Personalized Welcome: Greets returning customers by name, making them feel welcomed and valued.
Collections Pages: Displays a set of products related to a theme or collection, encouraging users to explore.
Recommendations: Personalize the product recommendations based on customer behavior and interactions.
Announcement Bar: This top bar can be used for important announcements, limited-time promotions, and more.
The Collection-specific Landing Pages enable users to explore LEGO’s themed sets in a visually appealing and easy-to-navigate format. Each landing page is created to help customers learn more about the collection and quickly find products that match their interests.
Using in-app landing pages provides a curated shopping journey that boosts engagement and drives conversions, as customers can explore each collection in-depth, without distractions.
The Product Page offers detailed product information, including high-quality images, descriptions, and specifications, providing users with everything they need to make informed purchasing decisions. The highly customizable layout of these pages ensures a rich, tailored experience for each product.
Additionally. dynamic product recommendations based on browsing and purchase history encourage further exploration and boost average order value (AOV). One-click social sharing lets users easily share their favorite sets, driving organic referrals and expanding reach.
The in-app search feature provides a seamless way for customers to discover products, collections, and related content. As users begin typing, results are dynamically displayed in real-time.
This comprehensive experience ensures that users can find exactly what they’re looking for, whether it’s a specific LEGO set, a themed collection, or informational content. By integrating everything into a single search view, LEGO delivers a rich and intuitive browsing experience.
The LEGO app leverages Shop2App’s powerful personalization features to create a unique shopping experience for each user. Based on customer preferences, browsing history, and favorite themes, their customers receive recommendations and offers that are directly aligned with their interests.
This helps create a seamless journey that feels tailored and highly relevant, making it easy for customers to discover new products and improve CLTV.
The cart experience is optimized to streamline the purchase process while providing opportunities for users to increase their order value. With a free shipping bar that informs customers of how much more they need to spend to qualify for free shipping, they encourage customers to add more items to their cart, boosting the AOV and making the checkout journey more rewarding.
And, the simplified checkout process ensures users can complete their purchases with minimal steps, reducing friction and cart abandonment.
The Account section offers users a centralized place to manage their profile, view order history, and more. With features like saved addresses and payment information, users can quickly complete purchases without the need to re-enter details, making the shopping experience more convenient.
Additionally, the app keeps users logged in, ensuring they stay connected across sessions. This continued login combined with easy access to order tracking and profile management, helps improves the user experience and retention.
At Shop2App, we're dedicated to helping DTC brands like yours enhance customer retention and increase sales through personalized mobile experiences.
*Subscribe to our newsletter
